What Chatbot Marketing Is and How to Use It In Digital Marketing

The data shows that you need to start leveraging chatbots to streamline customer communications, success and sales. However, chatbots aren’t just convenient for your consumers, they’re also great for your business. Conversational AI chatbots a part of marketing initiatives, your business can also push customers seamlessly through the sales funnel and drive conversions.

Once the prospect hits the website, a Drift chatbot is triggered to engage with the prospect one-to-one on the spot. At Drift, the purpose of chatbots is to make it easier for people to buy. Chatbots can be leveraged as a tool that replaces many of the steps in the typical B2B buying process, resulting in greater sales velocity and more closed deals. Before you create What Is Chatbot Marketing a bot, define the experience you want to create for your customers. Understanding what you hope to accomplish will help you create the best experience for people interacting with your bot. While we consider these social media applications, within this guide we’ll take a deeper look at tips and strategies to create great Twitter and Facebook chatbots specifically.

Chatbot Marketing for On-Site Services

If we’ve learned anything in our years of marketing at Kajabi, it’s that you can’t rely on one channel to acquire or retain customers. You need a multi-channel approach so you reach as much of your target audience as possible. We’ve talked about customer retention, but you have to remember that people don’t become customers overnight.

Bots can be incredibly useful for automating basic processes, answering common customer questions, and even making sales. The first successful use case for chatbot Messenger marketing is Lego’s Christmas newsletter campaign. They used marketing chatbots to help parents decide on a perfect Lego set for their children. The bot asked the potential customers about their kids’ age and interest, then showed a selection of products. On top of that, the chatbots provided links to certified stores where the warm lead could go to pick up the products.

Map customer journeys

Just remember that the demographics for each social media platform are different – meaning there might be certain platforms you want to prioritize in line with your target audience. Many businesses make the mistake of only having a chatbot on their website alone. Chatbots are an essential tool for marketing across all major platforms – not just your website or app. Start with major avenues like FAQs, confirming orders, or scheduling calls. Map out responses for each scenario and then create a path that leads to conversions.

• Integrating chatbots on social messaging channels like Twitter Direct Messages, Instagram Direct Messages, WhatsApp and Messenger allows brands to connect with customers online in a quick way.
• In other words, bots solve the thing we loathed about apps in the first place.
• Once you get beyond the initial fear of letting a bot assist you, the idea of creating and launching your own is exciting.
• Chatbot marketing cultivates customer relationships and enhances the customer experience to increase brand loyalty.
• Oftentimes, customers were asking questions or stating concerns and getting zero response.
• Collect inquiries and receive questions from potential customers with this ‘Contact Us’ template.

You can even segment your audiences so they receive chatbot messages based on their positions in the sales funnel. Chatbot marketing requires a strategic approach to chatbots, though. You need a targeted strategy that outlines your goals and desired outcomes. A 24/7 chatbot present on your website, Facebook Messenger, or WhatsApp account can provide immediate service and quotes based on customer responses instantly. To streamline their customer acquisition process, they need to assess the leads’ quality and likeliness of conversion automatically. A well-constructed chatbot can assess the interest of the potential client and his or her stage in the customer journey.

Interact via social media

Chatbots are available 24/7, allowing them to service more customers whenever they need help. Bots can answer frequently asked questions, provide discount codes—and so much more. They can also create tickets for a human agent to address during working hours. When social bots resolve simple issues, human agents can focus their attention on more complex problems. Leading the charge in chatbot innovation is Drift, which launched its conversational marketing platform less than two years ago. With Drift, businesses can connect with website visitors on a one-to-one basis, and book meetings prospects in real-time, all with the help of a chatbot.

They can fulfill many useful roles that customers appreciate in modern business. Chatbot marketing has been the go-to approach to advertising for some time now. We’ve all had a chance to experience it in different ways and with different outcomes.

Advanced Support Automation

Chatbots have made the headlines both in and outside of the business world. Almost all industries, including e-commerce, travel, real estate, education, and healthcare, use chatbots. Research reveals that $4.5 billion will be invested in chatbots by 2021. Creating a personality-driven chatbot can help build your company’s brand and generate positive word of mouth.

• Leverage the concept of chatbot marketing by engaging with customers in real-time either with a human or a bot.
• Adding quick replies to your welcome message is just the beginning.
• Drive sales by sending visitors to specific product pages on your store with this free bot template.
• The Reservation Assistant books appointments for makeover services at stores while Virtual Artist allows you to try on looks via AR technology.
• You want the chatbot to offer a consistent experience for users — especially those who have followed your business for some time.
• Maybe in the form of commenting bots, or even malware bots that are used to spread viruses.

Chatbots offer a 24/7 response system, thus also providing continued communication between your business and your customers. It is a well-known fact that customers do not like to wait to find the most basic answers to their questions. A chatbot might greet a returning customer by name, provide information based on the size of their enterprise, or provide other customized information. This personalized information can enhance the both UX and customer journey, and send consumers further down the funnel toward conversion. AI chatbots can learn to think like humans by classifying intent and responding with the correct tone.

Improve your customer experience within minutes!

But chatbots offer a new, fun and interactive way to engage with brands. Chatbots for marketing is becoming an incredibly powerful marketing tool for businesses to improve customer engagement and qualify leads with dynamic conversational capabilities. During the conversation, your marketing chatbots can collect visitors’ names, contact details, and interests.